Blog
Notes from the open.
What we're building, learning, and arguing about, written in plain language.
25 August 2026
Plan the ending before you start the build
Ask your supplier to describe the day they would tell you to stop paying them. Here is why we write that day down before the first sprint, and what it costs a studio to commit to it.
Read → 17 August 2026Show the software before you write the update
Why we replaced the weekly status report with a working demo, what that forces into the open, and what it costs us on a bad week.
Read → 6 August 2026Fix the process before you fund the build
Three problems custom software does not fix, the questions we ask before anyone writes code, and why laying the process foundation first makes the build smaller and cheaper.
Read → 1 July 2026Set the number before you write the code
Most software projects drift because no one agreed what success looks like. Here is how we pick one number before writing a line of code, and why it changes everything.
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